Aptus Insights
Apr
15
Investor relations bits by Ian Westbrook
“A company can’t always be a top performer, but it can seek to always be a top explainer of its business and the context of its business, conveying management quality in the process.”
Feb
15
Why perfect English wins in an imperfect world
No one doubts the importance of good written English if you want to win the trust of an American, a Brit or an Australian. But what about markets where English is not the native language? Is it worth investing in high quality texts if, as they say, the real global language is ‘bad English’?
Feb
15
Why do companies hire outside professional writers?
It’s a fact that successful companies, large and small, often pay outside professionals to create important texts. Why do they outsource a basic skill like writing? Here are four reasons.
Read our tips on business communication and writing services here.